When Erica of ChiTown House (@chitownhouse) set out to design her suburban home, her goal was simple yet profound: recreate the rich, moody atmosphere of a boutique city hotel. After moving from Chicago to the suburbs, she missed the vibrant energy of happy-hour cocktails in a velvet-draped lobby bar or working quietly from a cozy banquette booth.
To bring that elevated, urban feel into her home, Erica designed a space built for hosting, comfort, and pure style. Partnering with Nostalgic Warehouse, she selected classic porcelain knobs paired with sleek backplates to anchor the rooms with authentic vintage charm.
Hardware as the Ultimate Accent
For Erica, door hardware isn’t an afterthought; it’s the defining touch that pulls an entire concept together.
"Our doorknobs and hinges were the icing on the cake," Erica explains. "Hardware is the jewelry of a room and can often make or break a space. A simple splash of color or a unique design on a piece of hardware can spark an entire conversation, making an otherwise functional object feel truly special."
By choosing Nostalgic Warehouse’s classic porcelain options, Erica added an intentional layer of craft and tactile luxury to every entryway.
Evolution of Personal Style: Moody, Mindful, & Unapologetic
Over the years, Erica’s aesthetic has transformed from safe neutrals to rich, immersive hues, embracing deep wood tones, earthy greens, classic blues, and dramatic maroons. Her design philosophy centers on creating spaces that bring daily joy rather than playing it safe for future resale.
- Design for Yourself: Living in a space you love matters far more than playing it safe for potential buyers.
- Create Impact: Even if a bold choice isn't everyone's personal taste, thoughtful design leaves a lasting impression that helps others visualize a space full of personality.
- Embrace Warmth: Rich wood tones, detailed trim work, and high-contrast hardware bring an inviting, timeless quality that never goes out of style.
Balance Without Compromise: Form Meets Function
A common design misconception is that high style comes at the cost of durability. Erica firmly rejects this idea, prioritizing both style and everyday functionality in every corner of her home.
"My eye always goes to style, but I am never too precious about anything getting messed up," she notes. "Nothing is off-limits. You can have the pretty things and live in them too."
Whether entertaining guests or hosting her kids, she makes creating an inviting, comfortable environment her top priority.
From Corporate 9-to-5 to Full-Time Design Studio
Erica launched her Instagram handle, @chitownhouse, in 2019 as a creative outlet while renovating her Chicago townhouse. What started as a personal log quickly evolved as followers reached out for virtual design consultation.
Specializing in accessible high-low design that delivers a luxe look for less, Erica balanced a corporate 9-to-5 job with building her client base for four years. Today, she runs her design studio full-time, helping homeowners curate spaces that truly feel like home.
When approaching any room, Erica relies on a guiding principle learned from designer Jeremiah Brent: always start with how you want the space to feel. Asking this core question aligns every decision, from paint colors and layout to the finish of your door hardware, ensuring every choice serves a clear sensory purpose.
Wise Words for Renovation Journeys
When it comes to tackling home improvements, Erica offers a refreshing perspective on the popular DIY culture:
- Value Your Time: Social media makes DIY projects look fast and seamless, but trade professionals bring speed, expertise, and precision.
- Know Your Goals: If you love the process of building and crafting, embrace the project. But if you are doing it purely to save money, factor in the value of your personal time and the quality of the final result.
By focusing on expert craftsmanship and choosing timeless elements like Nostalgic Warehouse hardware, Erica proves that thoughtful details create spaces that feel both elevated and enduring.
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